Gamestry
This project focuses on the development of an audiovisual content consumption platform designed to centralize video viewing, social interaction, and creator following within a single environment. Its goal is to deliver a clear, organized, and accessible experience, making it easier to access content, metrics, and conversations.
Company
Gamestry Esports S.L.
Industry
Marketing and advertising
Date
2022
Responsibilities:
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Context + Challenge
Centralized audiovisual platform with social interaction and built-in moderation, designed for a clear and efficient user experience.
Gamestry is a game-based digital product experience developed to explore how gamification principles can improve user engagement, interaction, and retention within a structured interface.
The main challenge of the project was designing an experience that combined game mechanics with clear UX structure, ensuring that users could easily understand interactions while still feeling immersed in a playful environment.
During the discovery phase, several key problems were identified:
- Lack of clarity between game actions and UI feedback.
- Difficulty understanding progression and user goals.
- Potential cognitive overload caused by overly complex or game-heavy interfaces.
The goal was to create an experience that felt:
Engaging, intuitive, and visually immersive, while maintaining clarity and usability across all interactions.
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Process + UX Decisions
Creating a more engaging and creator-focused experience
The design strategy focused on improving content discoverability, engagement, and interaction clarity across the platform.
A strong emphasis was placed on building a visual experience that felt aligned with gaming culture while avoiding the excessive complexity commonly found in entertainment platforms.
The interface was designed around:
- Clear content hierarchy, fast navigation, and immersive media presentation, allowing users to quickly discover videos, creators, and trending content.
To support engagement and retention, the experience incorporated:
- Interactive community features, creator-focused layouts, and responsive interaction patterns designed to keep users connected to the platform ecosystem.
The visual direction combined:
• Bold gaming-inspired aesthetics, modern streaming platform patterns, and scalable UI components, creating a product experience that felt energetic, social, and content-focused.
